Welcome! Thank you for your interest in Influence in Action. We’re very happy you are here!
We teach, train and coach you to ethically apply the science of persuasion to achieve your business goals.
Mark is a co-founder of the Cialdini institute and a Cialdini Certified Coach.
With more than 25 years’ experience in designing new initiatives and a strong background in complex areas of financial services, risk management, technology initiatives, management and leadership development, Mark brings a unique skill set to help you master the principles of persuasion.
He’s fascinated by the way we behave, so he’s studied psychology and worked with interesting people like the behavioural scientists at University College London’s Centre for Behaviour Change.
He understands how we tick, and that’s helped him to develop technology solutions that incorporate behavioural science, like Psybersafe, the online cyber awareness training programme. It uses what we know about people to help protect them and the places they work.
Mark is able to make complex concepts clear and simple, and loves to inject a bit of fun. It helps the learning process, after all.
Helping you find the skills you need to grow your business and deliver your projects.