behavioural science

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Behavioural science

Bahavioural science often brings these disciplines together, to describe the full complexity of human behaviour. Behavioural science research is diverse and expansive. Behavioural scientists study why humans sometimes behave in a way that may not maximize their own well-being, such as making choices in the present that do not maximize their happiness in the future; examine how seemingly arbitrary contextual factors influence our decisions, beliefs, and attitudes; test how different incentives affect people’s motivation and behaviour; analyze how people judge others’ traits and characteristics based on features of their face or voice; investigate how consumers can be encouraged to make, avoid, or change spending decisions; and design policy interventions that can help people make choices that they would personally recognize as optimal in the long run.

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