Application Workshops

These companies engaged us for their workshops

"This program will help executives make better decisions and use their influence wisely…"
Charlie Munger
Berkshire Hathaway

FAQ

People say YES to you if they feel they owe you.
People say YES to you – and want to do business with you – if they like you.
People say YES to your request if you show them that many others like them have been or are saying yes to it.
People say YES to you if you show them that you’re an authority on the topic, or that established authorities agree with you.
People say YES to you if you can show them that what you’re offering is scarce, rare, or dwindling in availability.
People say YES to your request if you show them how it’s consistent with what they’ve already said or done, especially in public.
People say YES to you if you can arrange for them to see you as sharing goals, values, or identities.

Gain Fundamental Insights and Immediate Results

Let’s face it…
We’re all in sales now.
Some struggle to close business deals daily.
The rest goes to lengths to move people and get results all day, every day, to achieve a wide range of business goals, such as:
  • Securing budgets
  • Enhancing collaboration
  • Gaining project approvals
  • Getting support for their plans
  • Building and maintaining partnerships

However, in this information-overloaded, stimulus-saturated, tech-driven world, people barely have the time and attention to appreciate your idea, suggestion, or proposal – no matter how good it is.

That’s precisely why sources like Forbes, the World Economic Forum, and LinkedIn consistently rank persuasive communication as a top skill for today’s business world.

So, it’s no longer sufficient to rely on hunches and guesses when persuading people. Instead, you’ll be significantly more successful if you master the fundamentals:

  • Understanding human behavior

  • Comprehending the decision-making process

  • Applying the science of persuasion ethically, efficiently, and effectively

During our application workshop, you’ll learn how to solve your most urgent business challenges using Dr. Robert Cialdini’s universal Principles of Persuasion.

Each participant will work on their own business challenge. This comprehensive approach ensures they’ll be able to:
  • Apply what they learn directly

  • Experience a deeply personalized and impactful learning experience

  • Achieve immediate results

When the science is available… why use anything else?
Let’s crack the code to human decision-making together!

What You Can Expect

  • Half-day, full-day, and two-day workshops
  • In-person and virtual
  • Tailored to your needs

Quick Wins and Lasting Impact

Our workshops are packed with Small BIGs: small changes delivering BIG results. They’re easy to remember, simple to apply, and become effortless to integrate into your daily processes, ensuring quick wins and lasting impact.

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Perhaps we’ll put an interesting anecdote, or something that happened that will make you go: “Oh yes, of course, that’s obvious.  But I’ve never really thought about it.  It’d be good if I can bring this to people’s awareness!”

Tangible Results for Urgent Challenges

Mastering persuasion empowers you to drive success across various business areas. Here are some examples of business challenges you could address during our workshops.
Leadership

Developing an effective approach to gain approval for your strategic shift, ensuring agility in your fast-paced market

Sales

Creating a strategy for a value-based proposal rather than competing on price for next week’s top prospect

Marketing

Optimizing each step of the checkout process for your e-commerce platform to boost online conversions

Communication

Crafting an impactful message for your address on a significant reorganization to align all team members

Procurement

Developing a strategy to get a supplier to sign the contract that has been pending for so long

HR

Crafting a highly persuasive template for job postings to attract the best talent in this competitive market

Principles

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These Are The 7 Shortcuts to Getting a YES

During your workshop, you’ll cover all of Dr. Cialdini’s universal Principles of Persuasion. You’ll learn how to apply them ethically, effectively, and efficiently, making them the shortcuts to getting the YES’s you need to accomplish your business goals.
Reciprocity

People say YES to you if they owe you.

Liking

People say YES to you – and want to do business with you – if they like you.

Social proof

People say YES to your request if you show them that many others like them have been or are saying yes to it.

Authority

People say YES to you if you show them that you’re an authority on the topic, or that established authorities agree with you.

Scarcity

People say YES to you if you can show them that what you’re offering is scarce, rare, or dwindling in availability.

Consistency

People say YES to your request if you show them how it’s consistent with what they’ve already said or done, especially in public.

Unity

People say YES to you if you can arrange for them to see you as sharing goals, values, or identities.

Discover What You've Been Missing

So, perhaps you’ve read Dr. Cialdini’s books ‘Influence’ and ‘Pre-Suasion.’ That’s great. But our workshops offer a significant next step to successfully applying the Principles. They do so by converting what you’ve read in the books into real-life persuasive actions aimed at your business challenges. Moreover, you’ll gain access to a wealth of insights and practical tips that are nowhere else to be found.